As of today, the end of an era has come as Hallmark Drama is rebranded to Hallmark Family. If you turn to the channel, you will now see the Hallmark Family logo, which has replaced Hallmark Drama in the lower right-side corner of the screen.
You can see the difference in these two images...
The network also released a new promo - giving viewers an idea of what the new Hallmark Family name means, and it appears the channel will air more of the same content we are used to - family dramas, like Little House on the Prairie and The Waltons and classic Hallmark movies.
Video Promo:
Welcome to #HallmarkFamily! Your home for beloved classics, Hallmark original movies & timeless stories with a brand new name! pic.twitter.com/PzGUdEZKqF
— Hallmark Family (@Hallmark_Family) February 28, 2024
The New Logo Look:
As I was creating this post and staring at the new logo versus the old, I noticed how the company name, Hallmark, has become smaller, while the word Family is far bigger than Drama in the previous logo. The emphasis is strategically focused on the word Family over Hallmark, which I find to be rather interesting.
I pulled up my Frndly TV programming guide to see if changes had been made there, and yes, they have. For those of you who have this streaming service, if you don't have your Frndly TV guide in alphabetical order, then you should find Great American Family and Hallmark Family side by side in the guide. It was easier to tell the two apart before, but now that Hallmark Drama is Hallmark Family, I'm wondering if that might confuse some viewers into thinking they are watching Great American Family. It makes one wonder?
I know Great American Family and Hallmark Family aren't close on DirecTV, but are they close (in channel number) through other cable services?
Anyway, I wanted to be sure to mention this big change for Hallmark Drama to Hallmark Family today. Is this a channel you watch often or plan to watch more of since the rebranding? I must say, I don't watch regularly, but every now and then, I tune in when the network plays a classic Hallmark movie I love from years back.
Happy watching, everyone!
Net
