Hallmark recently held an upfront event, last Wednesday, March 30th in the Rainbow Room, at the top of the 30 Rockefeller Plaza, in midtown Manhattan, New York to market to advertisers.
This gathering gives us a little hint as to what is to come on the Hallmark Channel & Hallmark Movies & Mysteries...
|image via: Cynopsis Media with Lori Loughlin and Candace Cameron Bure|
There is an article describing the event on the Media Post website: "Hallmark Upfront Emphasizes Family-Friendly Programming, Focus On Holidays", by Adam Buckman - which gives us an insight at what took place at this gathering. (Thank you L. Monroe for e-mailing me this link!)
At the Hallmark Upfront event:
Bill Abbott (Crown Media President and CEO), Lori Loughlin (When Calls the Heart, Garage Sale Mystery, etc...), Jack Wagner (When Calls the Heart), Candace Cameron Bure (A Christmas Detour, Aurora Teagarden Mysteries, etc...), James Denton (Stranded in Paradise, Good Witch) were all there as speakers to promote the Hallmark Movie brand. The themed weaved throughout their speeches (according to the article mentioned above) was that Hallmark is a family friendly network, you can depend upon. I love hearing that promise to advertisers and viewers!
|Lori Loughlin and Candace Cameron Bure|
snapped this photo together at the Hallmark Upfront Event
via Lori Loughlin's Instagram
For all of us who love Hallmark Christmas Movies, this statement is great news... "Hallmark’s Christmas programming has made it “the highest-rated network on television during the holidays,” said Ed Georger, executive vice president of advertising sales for Crown Media Family Networks."
Also, shared in the article, are the various Holiday & Seasonal themes that Hallmark is presenting throughout the year, "Fall Harvest", "Countdown to Christmas", "Winterfest", “Countdown to Valentine’s Day,” “Spring Fling”, and a new one... "Summer Nights", which of course... includes the new series "Chesapeake Shores"!
CEO Bill Abbott shared, "Rather than relying on one hit show or one franchise, we have created a 365-day experience with every one of our programming events driving viewership and establishing Hallmark Channel as a year-round destination for celebrations..."
Please click here to read Adam Buckman's full article & let me know what you discover in it!