In a recent press release on April 19th, Hallmark revealed they will be working with two popular brands: Crayola, which is iconic, of course, for their colorful array of crayons and DaySpring, which is well-known for their faith inspired greeting cards and gifts.
According to their press release (see below), both brands will be working with Hallmark to bring their own unique content to the small screen.
This is not the first time, however, DaySpring has worked with Hallmark. The company has sponsored special presentation's of many of Hallmark's uplifting films in the past, such as: Just The Way You Are, The Color of Rain, Journey Back to Christmas, Christmas Town, A Godwink Christmas, Once Upon a Christmas Miracle, A Godwink Christmas: Meant for Love, and more!
I am very much looking forward to seeing the uplifting films DaySpring will bring to the Hallmark network in the future!
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Hallmark Press Release:
CROWN MEDIA
DEVELOPING NEW CONTENT FRANCHISES
ROOTED IN CLASSIC HALLMARK BRANDS
Programming Initiatives to Bring DaySpring
and Crayola to Life on Screen
and Crayola to Life on Screen
New York, April 19, 2022 – As Crown Media gears up to debut the inaugural movies in its new Mahogany programming initiative, based on the Hallmark Card line of the same name, the company announces today the development of two new content franchises built around beloved Hallmark brands, Crayola and Dayspring. Crayola’s purpose is helping raise creatively-alive kids and Dayspring’s purpose is helping people know and share Faith in true and inspiring ways. The announcement comes as Crown Media continues to leverage the breadth and depth of Hallmark Inc. Intellectual Property (IP).
“Hallmark’s wide-ranging IP consists of some of the most iconic and beloved brands of all time offering a wealth of storytelling opportunities,” remarked Crown Media’s EVP, Programming, Lisa Hamilton Daly. “We are exploring content projects from movies and series, to short-form entertainment and podcasts.”
News and developments related to DaySpring and Crayola projects to come.
ABOUT CROWN MEDIA FAMILY NETWORKS
Owned and operated by Hallmark Cards, Inc., Crown Media Family Networks is home to Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Hallmark Channel features an ambitious slate of new, original content, including movies, scripted series, and annual specials. Hallmark Channel is also home to the popular annual holiday franchise Countdown to Christmas featuring a 24/7 lineup of holiday programming. Hallmark Movies & Mysteries is a 24-hour cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, Miracles of Christmas. Hallmark Drama showcases the rich legacy of the Hallmark Hall of Fame library and spotlights movies and series from Crown Media’s collection of original dramatic content. Crown Media Family Networks is also home to Hallmark Movies Now, the company’s subscription streaming service, which offers commercial-free, feel-good movies and series from Hallmark Channel, Hallmark Movies & Mysteries, and more, including exclusive content you can’t find anywhere else. Crown Media Family Networks’ publishing extension, Hallmark Publishing, offers original novels, as well as books adapted from Hallmark original movies.
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(--- End of Press Release ---)
As many of you know, I haven't been keen on some of the movies coming from the Hallmark network these days, but I am encouraged by this news, and I would love to know your opinion on this, as well. I feel, if they can create faith-inspired films that may witness to even one person, then it's worth it. Please share your thoughts in comments below.
In honor of this Hallmark collaboration with DaySpring, I've included some of my favorite DaySpring inspirational gifts and cards below...
Blessings on your day! Net
🌹Click here to shop Mother's Day Cards and Gifts at DaySpring
🌹Click here to shop Graduation Cards and Gifts at DaySpring
🌹Click here to shop - Up to 40% Off DaySpring Spiritual Resources
(Sale Ends April 25th at 11:59PM - no code needed)
Hmm - it's like Hallmark is sending out mixed messages - Florence
ReplyDeleteNot sure what to think of this, really. However, if they can reach 1 person like you said Net, then it's a good thing. Someone might watch Hallmark that wouldn't a religious channel.
ReplyDeleteThis is great news! Now I'll know which movies I'll feel comfortable wtching on Hallmark, at least.
ReplyDeleteBy the way, thanks for including the Dayspring products. I'm ordering the Mothers day card and the Be still & trust God pillow for my mom.
Net, this is encouraging for sure! We will take our blessings wherever we find them. The movies you mentioned were all good movies. We need to pray Hallmark will find the right path again.
ReplyDeleteAs nice as this looks, I'm not very encouraged by this given how this looks an awful lot like mixed messaging. -Maria
ReplyDeletewonderful news!
ReplyDeleteI think it's good news, first positive thing Hallmark has said in quite a while. I still hope they continue with mysteries though. The only reason I got HMM to start with. We will think positive and send up some prayers that Hallmark will not go completely "woke"! Thanks for keeping us in the loop Net!!
ReplyDeleteI'm worried. Honestly, with Candace Cameron Bure and so many other Hallmark stars leaving for GAC it seems as if both brands may be diluted and wither. I truly hope GAC does well, but I haven't been impressed by their offerings so far. Blessings, Donna
ReplyDeleteI think you have a very good point here, Donna.
DeleteI've quite enjoyed GAC without being bowled over by quite a few of their movies but it's difficult for a new player breaking into the market and I think they need some time to find their feet.
It's hard to understand why they are holding back on airing the new movies they have in the bag.
Hallmark seemed to have a new treasure in Tyler Hynes but they've wasted him in his last couple of movies.
Similarly, Andrew Walker, awesome as My Family Christmas Tree was, he was sorta sidelined in it.
None of the newer actors which Hallmark have been using recently seem to have struck a chord with the viewers - Florence
Hallmark has NOT been the same for me. I was always excited to see what new movies where going to show for the weekend and now....Ugh, I don't even set my dvr to record. As soon as I read todays article for the network that was exactly what I thought it's about the colorful flag, AGAIN 🙄
ReplyDelete