Maintaining parent company Hallmark Cards' iconic moniker and emblem, Hallmark Movie Channel's new name and logo design emphasize the exciting next phase in the network's evolution, as it expands and redefines its mix of original programming and stakes an ownership claim on the softside of the mystery genre. In addition, by dropping the word "channel" from its name, the network is better positioned for long term growth in a rapidly changing landscape that includes traditional linear, as well as digital platforms.
"Hallmark Movie Channel has evolved significantly over the past 24 months and it was time to refresh the network with a new name and logo that better embody its brand promise and programming mix," said Susanne McAvoy, executive vice president of marketing, communications and creative for Crown Media Family Networks. "The reimagined brand will better identify the network as a wholly distinct destination from Hallmark Channel, while more fully realizing its potential for future growth in the rapidly changing multi-screen universe." The network's enhanced programming slate will include three Mystery Wheel movie franchises, which will debut in 2015.
ABOUT HALLMARK MOVIE CHANNEL
Hallmark Movie Channel, the second linear channel from Crown Media Holdings, Inc., simulcast in SD (Standard Definition) and HD (High Definition), is a trusted family-friendly network devoted to quality storytelling. Available in 54 million homes and one of the fastest-growing cable TV networks, Hallmark Movie Channel is a 24-hour digital cable network dedicated to bringing viewers original movies with a mix of classic theatrical films, and presentations from the acclaimed Hallmark Hall of Fame library. In today's crowded television landscape, the network offers viewers a diverse range of film genres, including mysteries, suspense, coming-of-age dramas, and epic fantasies.